The following letter from Phoenix Books co-owner Mike DeSanto was published in the Burlington Free Press on December 12, 2013.
Jeff Bezos claims to be planning to deliver books to your doorstep with drone aircraft.
The national media, led by 60 Minutes, fawned and drooled all over this patently ridiculous idea.
Millions of dollars of free publicity accrued to an company that hardly needs free help from the media, any more than it needs special protection from collecting sales taxes on what it sells, yet the avalanche of coverage was out of all proportion to the newsworthiness of the claim.
Did any one think to ask why, since Bezos believes print books and the book stores that sell them are going the way of the Dodo, he would invest in something as absurdly impractical, expensive and unlikely as flying thousands of drones loaded with pounds and pounds of soon-to-be-extinct printed books to your doorstep? Seen any pigs in the air lately?
Good grief, I thought the future was all about E-books. Perhaps someone should alert the Wall Street oligarchs that Bezos has a very odd bee in his bonnet.
If you believe this was a serious thought, may I sell you a bridge in Brooklyn? The media has sunk to a new and all time low by covering a joke and treating it as news. Dumb and dumber!
As an aside, I think it might be safer to get your books the old fashioned way, by going to the library or even a bricks and mortar book store. Happy Holidays!