Please note: In order to have an even bigger and better Waldo Party on July 31st, Phoenix Books Essex and Phoenix Books Burlington Waldo-hunters will both be celebrating at Phoenix Books Burlington, 191 Bank Street!
Where's Waldo? In Essex, Williston, and Jericho, of course. He's turning twenty-five this year, and to celebrate, the famous fellow in the striped shirt and black-rimmed specs is visiting twenty different local businesses all through the month of July. Those who spot him can win prizes, including buttons, books, and more. From Phoenix Books Essex to Kaleidoscope Yarns in Essex, from Snowflake Chocolate in Jericho to Natural Provisions in Williston, Waldo figures are showing up in public areas of local establishments. Anyone who wishes to participate can pick up a “Find Waldo in Essex, Williston, and Jericho!” search list with the names of all the businesses, and collect an "I Found Waldo at ___________" card for each Waldo they spot. Collecting cards in sixteen or more businesses and turning them in at Phoenix Books Essex will win a Waldo button and an entry for other, larger prizes to be drawn at a Waldo party at Phoenix Books Burlington on July 31. The Grand Prize is a complete six-volume set of Waldo books. People who prefer a shorter version of the hunt can collect the cards from eight businesses and pick up a Waldo button at Phoenix Books Essex.
Here are the businesses that are participating!
- Sweet Clover (Essex)
- Kaleidoscope Yarns (Essex)
- Inspirations Arts & Crafts (Essex)
- Depot Home & Garden (Essex)
- UPS Store (Essex)
- Sukho Thai (Essex)
- Essex Cinema (Essex)
- The Dog and Cat (Essex)
- Dragonfly Treasures (Essex)
- Snowflake Chocolates (Jericho)
- Sewing Corner (Jericho)
- Jerihill (Jericho)
- Artists Mediums (Williston)
- Natural Provisions (Williston)
- Joyce's Noodle House (Essex)
- Mountain High Pizza Pie (Jericho)
- Sew Many Treasures (Williston)
- Maplehurst Florist (Essex)
- Mimmo's (Essex)
- ...and, of course, Phoenix Books Essex!
Waldo is the creation of Martin Handford, whose entertaining drawings of crowd scenes swept the world in 1987. Since then, the Where’s Waldo books have held a cherished spot on bookstore shelves the world over. There are now over 55 million Waldo books in print worldwide and they’ve been translated into eighteen languages. An entire generation has grown up searching for Waldo and his cast of wandering companions.
In celebration of Waldo's longevity and popularity, his American publisher, Candlewick Press, is teaming up with the American Booksellers Association and 250 independent bookstores all across the country, including Phoenix Books here in Essex, to have fun and encourage people to visit local businesses. There is no charge to participate, and the game lasts for the entire month of July. For more information about hunting for Waldo in Essex, Williston, and Jericho, call Phoenix Books at 802-872-7111.
By the way, Phoenix Books Burlington is doing a Where's Waldo hunt of its own! Find out more on our upcoming events page.