Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century (Paperback)
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
In this book, author Matt LeMay focuses on the CORE connective skills communication, organization, research, execution that can build a successful product management practice across industries, organizations, teams, and toolsets.
For current and aspiring product managers, this book explores: ? On-the-ground tactics for facilitating collaboration and communication ? How to talk to users and work with executives ? The importance of setting clear and actionable goals ? Using roadmaps to connect and align your team ? A values-first approach to implementing Agile practices ? Common behavioral traps that turn good product managers bad.
In this book, author Matt LeMay focuses on the CORE connective skills communication, organization, research, execution that can build a successful product management practice across industries, organizations, teams, and toolsets.
For current and aspiring product managers, this book explores: ? On-the-ground tactics for facilitating collaboration and communication ? How to talk to users and work with executives ? The importance of setting clear and actionable goals ? Using roadmaps to connect and align your team ? A values-first approach to implementing Agile practices ? Common behavioral traps that turn good product managers bad.
Matt LeMay is a product management coach and consultant. He has helped build and scale product management practices at companies ranging from early-stage startups to Fortune 500 enterprises. Matt was selected as a Top 50 Product Management influencer by the PM Year in Review for both 2015 and 2016.Matt is cofounder and partner at Sudden Compass, a consultancy that helps organizations take a cross-functional and customer-centric approach to working with data. In his work as a technology communicator, Matt has developed and led digital transformation and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson.Previously, Matt worked as Senior Product Manager at music startup Songza (acquired by Google), and Head of Consumer Product at Bitly. Matt is also a musician, recording engineer, and the author of a book about singer-songwriter Elliott Smith. He lives in Brooklyn, NY, with his wife Joan and their turtle Sheldon. You can find more of his work online at mattlemay.com.